Investiflex
Client
Nmodes
Project type
Branding & Web design
Year
2024
url
Tools
Illustrator - Photoshop Figma - Firefly
This design project was created for Investiflex, a Canadian financial technology company focused on smart investment tools. The challenge was to build a brand that felt innovative and sharp, while still grounded in the professionalism of the finance world.
To reflect the company’s tech-forward approach, I worked with a clean, modern color palette and sleek typography that helped convey clarity and sophistication. One of the most exciting aspects of this project was experimenting with a new visual technique using Adobe Firefly to help generate quick concept imagery based on my initial sketches and layouts. It was my first time adapting this tool into my workflow, and it offered a fresh way to translate client feedback into dynamic visuals, quickly and efficiently.
Every visual in this project was rooted in my creative direction and design moodboards, compositions, and initial ideas that helped guide the image generation process. This let me maintain consistency across the brand while still meeting the client’s request for something bold, current, and tech-savvy.
Base design
This is one of the visual bases I used to guide the image creation process throughout the project. From this initial asset, I was able to build a series of complementary visuals that evolved from the same foundation playing with structure, form, and rhythm to shape a cohesive visual language. At times, I added hand-drawn sketches or adjusted the composition to help steer the results in a more intentional direction. This approach allowed for a balance between spontaneity and control, resulting in unique visuals that still felt rooted in the core identity of the brand.